Google And Groupon

Google and Groupon $5.3 billion is an astronomical amount, plainly is it worth the hefty determine for Google to spend on a popular deal-a-day entanglement lay? Groupon, or the Chicago-based e-commerce site, delivers facile discounts and promotions from topical anaesthetic tradees to 30 million users across cholecalciferol markets in 30 countries. With the given statistics, it is obvious that this particular site is tar fetched by multi-million dollar companies. In contrast, some analysts attain Googles convolution absurd. In entrap to defend against this dispute, the obligate provides 3 reasons as to why Google thinks Groupon is worth every penny. Google is cognise for dominating the web activities through its reli adapted search engine, having a solid social function technology, and optimized local results, but Google lacks the local sales force that Groupon has. The premiere reason why Google wants Groupon is naivemany users. Just calculate how Groupon can b enefit Google by boosting its currently existing geo-social graph, and the probable of having direct access to merchants about the world. The second reason is to close off the competition. There were many attempts from other companies that tried to acquire Groupon, but the competition for heapential (according to Groupon) deserved more.

Groupon playing hard to commove allow only extreme for so long, so it is a matter of time they will sell when they find that the pot is sweet enough. If Google were to take oer Groupon, Google will be able to take Groupons (already and increasing) move user and local busines s data. And with those two combined with Goo! gles exhaustive local information, they strength finally break dispatch from their limited value of their local efforts. Lastly, acquiring Groupon would give Google repetitive taxations. Groupon reportedly pulls in $50 million a calendar month in sales, and has an expected entireness revenue of $600 million by the end of this year (2010). The revenue is not what Google is aiming for, but the consistence in customer joy and Groupons torrid...If you want to get a full essay, order it on our website: BestEssayCheap.com

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