Marketing segmentation of Gordon Highlanders Museum

Executive summary: Gordon Highlanders Museum (GHM) which is a phaeton attraction in Aberdeen has a unique and attractive building with artifacts and themes being displayed spanning two hundred years of regiments history. A market evaluation of GHM illustrates that the performance of this museum is touched by various internal and external factors. Implementation of a redeeming(prenominal) accounting system, analysing the trends of the contests and investigate on the client base would be important as part of the micro environment. Technological factors similar on-line(a) museum, demographic factors like shift towards aging population and cultural trends have a favourable or unfavourable distort on the performance of GHM Report profiles that market for GHM is differentiated & adenosine monophosphate; products like display area, corporate hospitality, tea room and garden empennage be offered to different segments like students, corporates and adults or senior citizens r espectively. Report as well as illustrate that the factors like reference groups go school children, disposition factors like lifestyles influence senior citizens or adults and social build influence corporates to cut down GHM. Buying decisions of various segments can be attributed to wonted(prenominal) Buying conduct & Variety-Seeking Buying Behaviour. 1.0 Introduction: Gordon Highlanders Museum is bingle of the tourist attractions in Aberdeen with ample collection of Gordon highlanders regiments treasures and tales of courage and tenacity on the battle field, which spans 200 years of world history. Though a unique museum, there has been a little formal inquiry undertaken to determine the client base and faces a lot of competitor from other museums, art galleries and various other sources of tourist attractions flesh out Aberdeen. The museum has a lot of scope to introduce new approaches, marketing strategies and promotional activities at a low cost, whi ch would increase the typesetters case of ! visitors and revenue generation. This report analyses the marking environment of Gordon highlanders and segments the... If you want to take a crap a full essay, order it on our website: BestEssayCheap.com

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