How a local brand developed into an international brand identity.A case study on Padini Malaysia

Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes detective work cross off in the close to famous giant shop mall. This brand also the near successful brand that I meet that stick out fence with the foreign same position brands give care Giordano, Esprit, Elle and etc. From the chela focus theme I did between my friends and relatives, surprisingly to a greater expiration than 90% of them thought that Padini is the foreign branded name alike(p) Esprit. Until I told them that actually Padini is the Malaysia local brand they also piquance proud of this brand--- Padini. Thus, Padini also has the history from the stretch until today so popular in the Malaysia consumers mind. Therefore, this is the reason why I chosen Padini as the brand that is MADE IN MALAYSIA to compete with another(prenominal) brands in Hong Kong to show that Malaysia Boleh! History: Padini began as a backend operating discipline in Malaysias apparel industry, manufa cturing, trading and supplying dress outs for retailers and distributors. Padini in Malaysias is a multibillion textiles and clothe industry, a brand leader abstruse in the scattering and retail of its own fashion labels through 170 detached stores and in house outlet. It has also proudly carried the Made-in-Malaysia stamp abroad, with garment exports to Singapore, Thailand, Brunei and West Asia.

The success of the company can be attributed to the delicacy of it management and the commitment of its staff. Padini Products Range: Padini is in general an integrated operation that controls its products - fashi on wear and accessories - from concept intr! oduce to manufacturing, merchandising and range of a function marketing. Each brand represents a fashion philosophy; all(prenominal) philosophy covers a spatiotemporal range of products aimed at a targeted consumer. Brand image is potently backed up by real value: quality, functionality and price. Padini Brands We language fashion-conscious consumers of both... If you want to get a full essay, order it on our website: BestEssayCheap.com

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